Emina Amin, also known by initials luxury segment, is an Azerbaijan luxury fashion house founded in 2014 in Baku by Azerbaijani designer Emina Amin. The fashion house specializes in ready-to-wear, handbags, accessories, and couture and haute couture its name and branding to local and global fashion industry. The Simplicity brand was established as a sub-brand of the Emina Amin brand.